Mkt 33905 - Study guides, Class notes & Summaries
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HubSpot Inbound Marketing Exam Questions & Answers Elaborated deeply ) all correct
- Exam (elaborations) • 27 pages • 2024
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Why are chatbots a great tool for strategically using marketing automation and AI? 
• They can mitigate friction regarding availability. 
• They are the primary tool for streamlining cadence and content. 
• They are used for journey mapping. 
• They can create buyer personas. 
6. Cobbling together software parts that do not all use the same database increases 
the risk of what? 
• Marketing automation 
• AI 
• Clean data 
• Dirty data 
7. Customer segmentation is: 
• The active...
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