Mkt 3351 - Study guides, Class notes & Summaries
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MKT 3351 final exam-dino 2023 questions and answers with complete solution
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MKT 3351 final exam-dino 2023 questions and answers with complete solution
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Mkt 3351 Final Exam Dino Questions With Answers
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Mkt 3351 Final Exam Dino Questions With Answers 
 
in the simplest terms, _____________ are deeds, processes, and performances 
 
a. attributes 
b. experiences 
c. services 
d. goods 
e. benefits - CORRECT ANSWER services 
 
the maintenance contract offered by Sears on Kenmore refrigerators, dishwashers, and microwaves is an example of a(n) 
 
a. service 
b. experience 
c. attribute 
d. good 
e. benefit - CORRECT ANSWER service 
 
which of the following is an intan...
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MKT 3351 Exam 1 Questions with Correct Answers
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MKT 3351 Exam 1 Questions with Correct Answers 
Services - ANSWER o Are deeds, processes, and performances provided, coproduced, or cocreated by one entity or person for and/or with another entity or person 
 
· Service sector - ANSWER o All economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and provides added value informs (such as convenience, amusement, timeliness, comfort, and health) that are ...
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MKT 3351 TTU Exam 2 Questions and Answers
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MKT 3351 TTU Exam 2 Questions and Answers 
customer satisfaction vs Service quality. Satisfaction: 
broader concept that includes perceptions of situational factors and personal factors, product quality, service quality, price, etc. 
customer satisfaction vs Service quality. Service Quality: 
is a component of satisfaction; focuses on dimensions of service 
Customer Satisfaction Contributing factors 
-Product and service features. -Perceptions of product and service quality. -Price -Customer e...
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Bundle For MKT 3351 Exam Questions with Correct Answers
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MKT 3351 Exam 1 Questions with Correct Answers

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MKT 3351-002 CH. 11 Exam Questions with Correct Answers

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Exam (elaborations)
MKT 3351 Final Exam-dino Questions and Answers

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Exam (elaborations)
MKT 3351 TTU Exam 2 Questions and Answers

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MKT 3351 CH. 7 Exam Questions with Correct Answers

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MKT 3351 CH. 3 Exam Questions with Correct Answers
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MKT 3351 CH. 3 Exam Questions with Correct Answers 
customer expectations - ANSWER -beliefs about service delivery that serve as standards or reference points against which performance is judged. 
-thorough knowledge about customer expectations is critical to service marketers. 
 
the first and most critical step in delivering quality service - ANSWER -knowing what the customer expects 
 
two types of expectations - ANSWER -desired service 
-adequate service 
 
desired...
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MKT 3351 CH. 5 EXAM QUESTIONS WITH ANSWERS
- Exam (elaborations) • 8 pages • 2023
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MKT 3351 CH. 5 EXAM QUESTIONS WITH ANSWERS 
 
key vehicle for understanding customer expectations and perceptions of services - ANSWER customer research 
 
the first step in designing service marketing research - ANSWER defining the problem and research objectives 
 
defining the problem and research objectives - ANSWER where the service marketer poses the questions to be answered or problems to be solved with research 
 
most common research objectives in services: - ANSWER ...
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MKT 3351 CH. 4 EXAM QUESTIONS AND ANSWERS
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MKT 3351 CH. 4 EXAM QUESTIONS AND ANSWERS 
 
satisfaction vs service quality - CORRECT ANSWER -two concepts are different in terms of their underlying causes and outcomes 
-satisfaction is broader 
-service quality focuses specifically on dimensions of service 
 
service quality - CORRECT ANSWER -the customers judgement of overall excellence of the service provided in relation to the quality that was expected 
 
service quality assessments are formed on judgements...
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MKT 3351 CH. 3 TEST QUESTIONS AND ANSWERS
- Exam (elaborations) • 5 pages • 2023
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MKT 3351 CH. 3 TEST QUESTIONS AND ANSWERS 
 
customer expectations - CORRECT ANSWER -beliefs about service delivery that serve as standards or reference points against which performance is judged. 
-thorough knowledge about customer expectations is critical to service marketers. 
 
the first and most critical step in delivering quality service - CORRECT ANSWER -knowing what the customer expects 
 
two types of expectations - CORRECT ANSWER -desired s...
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Bundle For Mkt 3351 Final Exam Questions With 100% Answers
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Exam (elaborations)
Mkt 3351 Final Exam Dino Questions With Answers

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Exam (elaborations)
MKT 3351 CH. 3 TEST QUESTIONS AND ANSWERS

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Exam (elaborations)
MKT 3351 CH. 5 EXAM QUESTIONS WITH ANSWERS

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Exam (elaborations)
MKT 3351 CH. 4 EXAM QUESTIONS AND ANSWERS
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