Mkt 315 topic 2 quiz - Study guides, Class notes & Summaries

MKT-315 Topic 1 Quiz Verified 2024 Update 20/20 Question and Corrrect Answer Key Accurate A+ Graded Topic 1 Quiz is a multiple-choice quiz that covers Chapters 1 and 4. This is a timed quiz lasting 30 minutes. 1. The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is: a) Micromarketing b) Macromarketing c) Narrow marketing d) Direct marketing Answer: a 2. The Marketing Concept Era is designated betwe...

MKT-315 TOPIC 3 QUIZ 1. By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the __________ of that country. Cultural exclusives 2. Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions 3. The purchases that involve the reordering of goods or services already under contract is: Straight buy 4. The United States decides to restrict annual imports of paper products. Th...

1. Question: Psychographic segmentation narrows segments of the 2. Question: Which of following is NOT an example of neuro marketing 3. Question: The Likert scale comes under: 4. Question: What are the four positioning statements: 5. Question: Demographics, trends, buying habits, competition, and industry environments are the part of: 6. Question: Which of the following does not cover marketing data: 7. Question: Which is the proper sequence of the marketing research process: 8. Quest...

1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal. 5. Question: The ROI equation doesnot: 6. Question: The Robinson-PatmanAct: 7. Question: Anincomegainedfrombusinessactivities,thistermmeansthegross(before taxes, expenses,etc.): 8. Question: Mil...

MKT 315Week 3 Quiz (Version 1) Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 1. Question:The factors that include demographics, culture, and subcultures are known as: 2. Question:Which purchases usually involve a more complex process: 3. Question:Some of the reasons that make people decide what to buy are: 4. Question:The purchase that involves the reordering of goods or services already under contract is: 5. Question:Maslow’...

MKT-315 TOPIC 3 QUIZ 1. By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the of that country. Cultural exclusives 2. Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions 3. The purchases that involve the reordering of goods or services already under contract is: Straight buy 4. The United States decides to restrict annual imports of paper products. This is called ...