Mkt 303 - Study guides, Class notes & Summaries

Dr Mrs E.O Imouokhome (Course Writers /Developers) Department of Marketing Faculty of Management Sciences University of Ilorin C.I Okeke PhD, Mande Samaila PhD Eunice A. Adegbola, & Bilkisu Katagum Department of Entrepreneurial Studies Faculty of Management Sciences National Open University of Nigeria Dr R.A. Gbadeyan (Course Editor) Department of Marketing Faculty of Management Sciences University of Ilorin NATIONAL OPEN UNIVERSITY OF NIGERIA COURSE GUIDE MKT 303 COURSE GUI...

An Introduction to Integrated Marketing Communications Multiple Choice Questions 1. Which of the following is an example of a marketing exchange? A. The waitress gave Cyrus a menu, and he placed his food order. B. Griffin helped Mandy replace the air filter in her lawn mower. C. Ken and Maggie gave their son an MP3 player for his birthday. D. In return for painting her fence, Mrs. Maloney gave Larry a box of homemade fudge. E. Jenny asked Melisa if she could borrow her pen for a while s...

Multiple Choice Questions 1. Which of the following is an example of a marketing exchange? A. The waitress gave Cyrus a menu, and he placed his food order. B. Griffin helped Mandy replace the air filter in her lawn mower. C. Ken and Maggie gave their son an MP3 player for his birthday. D. In return for painting her fence, Mrs. Maloney gave Larry a box of homemade fudge. E. Jenny asked Melisa if she could borrow her pen for a while since her pen had stopped working. 2. Which of the follow...