Mgt 8803 marketing pt 3 - Study guides, Class notes & Summaries

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MGT 8803 - marketing pt 3 Exam 2023-2024
  • MGT 8803 - marketing pt 3 Exam 2023-2024

  • Exam (elaborations) • 12 pages • 2023
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MGT 8803 - Marketing Pt 3 Questions With Correct Answers
  • MGT 8803 - Marketing Pt 3 Questions With Correct Answers

  • Exam (elaborations) • 10 pages • 2023
  • Ideal Place Objectives - Answer product classes suggest place objectives place decisions have long-run effects place system may be complex Reasons for choosing direct channels - Answer -greater control -lower cost -internet makes direct distribution easier -direct contact with customers -quicker response or change in marketing mix -suitable intermediaries not available Sorting - Answer separating products into grades and qualities desired by different target markets Assorting - ...
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