Mgt 6311 midterm test - Study guides, Class notes & Summaries

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MGT 6311 Digital Marketing Summer  Midterm test
  • MGT 6311 Digital Marketing Summer Midterm test

  • Exam (elaborations) • 7 pages • 2024
  • Available in package deal
  • MGT 6311 Midterm test Shift in marketing mix - correct answer Reach, effectiveness, and efficiency goal of marketing - correct answer to create a product/service that sells GOST hierarchy - correct answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - correct answer Customer, competitors, collaborators, company, context Customer marketing model - correct answer Awareness
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MGT 6311 Midterm test
  • MGT 6311 Midterm test

  • Exam (elaborations) • 7 pages • 2023
  • Shift in marketing mix Reach, effectiveness, and efficiency goal of marketing to create a product/service that sells GOST hierarchy Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's Customer, competitors, collaborators, company, context Customer marketing model Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM recency, frequency, monetary value (...
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