Mg101 marketing - Study guides, Class notes & Summaries

MG101 Marketing Test Questions with All Correct Answers 8 Buzz-Marketing Success Factors - Answer- 1. Choose buzz-worthy product 2. Choose buzz-prone target segment 3. Identify trendsetters 4. Lure trendsetters with coveted items in short supply 5. Allow buzz to occur 6. Control the buzz 7. Image matters, more so in "placebo" categories 8. Go mainstream without overtly marketing to this segment Creative decision filters for solution brands - Answer- 1. AIDA Framework (Aw...