Mba706 - Study guides, Class notes & Summaries

The consumer buying process - correct answer Needs- transportation but satisficed in different ways Wants- articulating specific brands or attributes 5 stages to the buying process: 1-need recognition-marketer must engage in research that allows them to identify customer wants 2-information search-consumers seek out personal sources for information. Including opinion leaders, and word of mouth recommendations. Or use external sources for information including websites. All of this is ...

Marketing plan - correct answer written document that provides the blueprint or outline of the organization's marketing activities, including the implementation, evaluation, and control of those activities. Comprehensive, flexible, consistent, logical - correct answer Four qualities of a good marketing pan Executive Summary - correct answer a brief overview of the entire marketing plan Internal, external, customer - correct answer The situation analysis contains a summary of these thre...