Marketing mix ch1 - Study guides, Class notes & Summaries

Marketing mix (ch1) correct answers - Four marketing activities—product, pricing, distribution, and promotion—that a firm can control to meet the needs of customers within its target market - A firm can control these activities to meet the needs of customers within its target market - There is a limit to how much these variables can be controlled - Marketers must: - Strive to develop a marketing mix that matches the needs of customers in the target market - Constantly monitor the co...