Marketing 3410 midterm - Study guides, Class notes & Summaries

Marketing 3410 Midterm (Ch. 1-5)Personal selling - correct answer An important part of marketing that relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships. Trust-Based Relationship Selling - correct answer A form of personal selling requiring that salespeople earn customer trust and that their selling strategy meets customer needs and contributes to the creation, communication, and delivery of customer value. Prima...

Marketing 3410 MidtermPrimary job of an agent - correct answer Negotiate for their client Likability - correct answer The emotional impact you have on somebody Two important parts of likability - correct answer Visual and Vocal Visual Delivery - correct answer 55% Vocal Delivery - correct answer 38% Personal Brand Formula - correct answer (Performance + Personality + Visibility)*Trust What is considered the Great Equalizer - correct answer Trust Three objectives of branding ...

ADV 3410 Hispanic Marketing MidtermObjective Culture - correct answer -tangible components of a culture -commonly known by others outside of culture -Denotation is public and agreed upon subjective culture - correct answer -The intangible characteristics of a cultural group -mainly known by people in culture -Connotation is the more profound and often hidden meaning of an object or symbol. Why market to U.S. Hispanics? - correct answer -neccessity to US. because of large market size...