Marketing 3250 chapter 5 - Study guides, Class notes & Summaries

MKT 3250 Chapter 5 Review | Questions with Verified Answers Which of the following statements is correct regarding the influence of personal factors on buyer behavior? A. The PRIZM segmentation system primarily classifies households based on their interest in social networks. B. Consumers tend to buy brands whose personality matches their own. C. The concept of lifestyle is too complex to be of use to marketers. D. A person's occupation does not affect the goods they purchase. E. Marketers ha...