Mark202 test - Study guides, Class notes & Summaries

Mark202 test questions & answers 2023/2024 Role theory - ANSWER-view that consumer behaviour resembles actions in a play. everyone has different roles - so marketers need to understand the different roles of consumers value-in-use - ANSWER-value is created before and after the purchase, not just during communication process - ANSWER-sender -> coded msg -> transmission medium -> decoded msg -> receiver (noise affects all of it) market segmentation - ANSWER-marketers id...

MARK202 - Final Test Questions & Answers 2023/2024 Ethics - ANSWER-the principles of right and wrong that guide an individual in making decisions 4 P's of unethical marketing - ANSWER-Product - Poor quality goods Packaging - Recyclability Price - Excessive mark-up Promotion - Deceptive Consumer guarantees act - ANSWER-A law that ensures that goods are of an acceptable standard Fair trading act - ANSWER-A law to protect you against unfair sales practices Instruments of ...