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Mark202 final test - Study guides, Class notes & Summaries

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MARK202 - Final Test Questions & Answers 2023/2024

  • MARK202 - Final Test Questions & Answers 2023/2024

  • Exam (elaborations) • 8 pages • 2023
  • Available in package deal
    • MARK202 - Final Test Questions & Answers 2023/2024 Ethics - ANSWER-the principles of right and wrong that guide an individual in making decisions 4 P's of unethical marketing - ANSWER-Product - Poor quality goods Packaging - Recyclability Price - Excessive mark-up Promotion - Deceptive Consumer guarantees act - ANSWER-A law that ensures that goods are of an acceptable standard Fair trading act - ANSWER-A law to protect you against unfair sales practices Instruments of ...
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