Mark 3000 chapters 2813 Study guides, Class notes & Summaries
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MARK 3000 - Chapters 2,8,13 - Grantham UGA EXAM 2024
- Exam (elaborations) • 12 pages • 2024
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Services - Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed. 
Intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
 
Customer Service - Specifically refers to the human or mechanical activities firms undertake to help satisfy their customers' wants and needs. 
 
Intangible - A characteristic of a service; it cannot be touched, tasted, or seen like a pure product can. 
 
Inseparab...
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MARK 3000 - Chapters 2,8,13 - Grantham UGA Questions and Answers | Latest Update | 2024/2025 | Rated A+
- Exam (elaborations) • 20 pages • 2024
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MARK 3000 - Chapters 2,8,13 - Grantham 
UGA Questions and Answers | Latest 
Update | 2024/2025 | Rated A+ 
 
What is the difference between a tactical and strategic marketing plan? 
 A tactical plan focuses on short-term actions, while a strategic plan outlines long-term goals. 
 
How do seasonal trends affect marketing strategies? 
 They influence promotional activities and product offerings based on seasonal demand. 
 
What is a buyer persona? 
 A semi-fictional representation of an ideal cust...
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MARK 3000 - Chapters 2,8,13 - Grantham UGA Exam Questions With Correct Answers.
- Exam (elaborations) • 8 pages • 2024
- Available in package deal
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MARK 3000 - Chapters 2,8,13 - Grantham 
UGA Exam Questions With Correct 
Answers. 
Services - answerAny intangible offering that involves a deed, performance, or effort that 
cannot be physically possessed. 
Intangible customer benefits that are produced by people or machines and cannot be separated 
from the producer. 
Customer Service - answerSpecifically refers to the human or mechanical activities firms 
undertake to help satisfy their customers' wants and needs. 
Intangible - answerA chara...
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