Ju ran - Study guides, Class notes & Summaries

In the development of an advertising campaign or message, creative _____ involves determining what the message will say or communicate, while creative _____ deals with how the message will be implemented or executed. A. strategy; tactics B. tactics; strategy C. mission: strategy D. tactics; vision E. vision; mission A The _____ is used as the central theme of the advertising campaign and translated into attention-getting, distinctive, and memorable messages. A. animatic B. big ide...

These documents are my own work of the Essays, Papers, Reports, Presentation Materials and Use-Case Analyses I was assigned from UNC-CH's Bachelor's degree program called Economics. Anyone can use them as examples of what they expect from the courses and their assignments. All of my work uploaded received A- and above.