Internetmarketing - Study guides, Class notes & Summaries

E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It encompasses various models such as B2C (Business-to-Consumer), B2B (Business-to-Business), C2C (Consumer-to-Consumer), and C2B (Consumer-to-Business). Key components include website development, secure online payment systems, and digital marketing strategies. E-commerce offers advantages like global reach, convenience, and cost savings but also presents challenges such as cybersecurit...

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