Strategy - Study guides, Class notes & Summaries

TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 3. Value Proposition: Create a val...

Seventh edition! Summary excluding mathematical parts. Perfect to prepare for the exam and convenient to have during the exam Samenvatting kort maar duidelijk, perfect om door te nemen voor tentamen en handig om snel feiten op te zoeken

This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.

Leading and Managing Supply Chains H1, 2, 13, 16 and 17 - Supply Chain Management Strategy, Planning, and Operation Sunil Chopra • Peter Meindl Outline module; "Leading and Managing Supply Chains is designed to provide students with in-depth knowledge and understanding of the skills, processes and techniques used to coordinate activities across the supply chain to support the achievement of a company’s supply chain goals".

Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 Block 3 and 4 Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms Based on the book: Marketing Communication Strategy Ko J.M.G. Floor W. Fred van Raaij Noordhoff Uitgevers Groningen B.V. 14-04-2011 Ko Floor, Fred van Raaij, 600 pages 2566 English Course module code: IBLIBC02R3

English Summary of all the exam content of the course E-Commerce. The course is given at the study IBL (International Business and Languages) in the 3th year semester 2. Based on the book: Digital-Business & E-commerce Management Strategy, Implementation and Practice David Chaffey 6th edition (2015). FT Prentice Hall. ISBN -78654-2 Chapter 1, 2, 3, 4, 5, 8, 9, Module code Rotterdam Business School: IBLECM01R3

A comprehensive summary of the 500 page book Business Marketing by Robert Dwyer and John Tanner, including all most important models, theories, and figures.

A comprehensive summary of the 800 page book Operations Management, including all most important models, theories, and figures.