TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 3. Value Proposition: Create a val...

Purchasing Purchasing describes the process of buying. It is the learning of the requirement, identifying and selecting a supplier, negotiation price. Purchasing is an element of the wider function of procurement and it includes many activities such as ordering, expediting, receipt and payment. Purchasing is responsible for obtaining the materials, parts, supplies and services needed to produce of a product or provide a service. (Joyce, 2006) Purchasing can be divided into two broad catego...