How many click throu - Study guides, Class notes & Summaries

Digital Media Sales Certification Practice Exam 2023 Correct 100%(RATED A+) A mobile advertiser is gauging the effectiveness of a mobile campaign by the number of leads received in a given month. What is the best way to track the response rate? - ANSWERSClick-to-call A client with a budget of $50K wants to purchase 3MM impressions. They want the impressions broken down with 50 percent in standard ads at $12/CPM, 25 percent in video at $16/CPM, and 25 percent in a takeover. What would t...