Gost hierarch - Study guides, Class notes & Summaries

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TEST EXAM FOR MGT 6311
Exam (elaborations) • 5 pages • 2024
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TEST EXAM FOR MGT 6311 Shift in marketing mix - CORRECT ANSWER-Reach, effectiveness, and efficiency goal of marketing - CORRECT ANSWER-to create a product/service that sells GOST hierarchy - CORRECT ANSWER-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - CORRECT ANSWER-Customer, competitors, collaborators, company, context Customer marketing model - CORRECT ANSWER-Awareness Interest/Engagement Acquisition Customer Segmentation Cu...

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