Exam 1 capsim stuvia - Study guides, Class notes & Summaries

Capsim Exam| 340 Questions| AC1. When opening the Excel version of Capstone®, you should do what to Macros? - ANSWER Enable If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, - ANSWER the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. 3. How many products does every team start with? - ANSWER Five products 4. What are three of the five Segments? - ANSWER a. Traditional, Low ...

Exam #1 Capsim Questions and An What does your company manufacture? - ANSWER Sensors How was your company created? - ANSWER It was created when the government split a monopoly into identical competitors. What is FastTrack? What does it include? - ANSWER It is an extensive year-end report of the sensor industry. It includes customer buying patterns, product positioning, public financial records and other info that will help you get ahead. What is a Customer Survey Score? - ANSWER It...

. In Capstone how many basic strategies can be the starting point for your own custom strategy? - ANSWERSC. 6 2. A Broad differentiation strategy maintains a presence in every segment of the market. Moreover, the company will gain a competitive advantage by distinguishing products with an excellent design, high awareness and easy accessibility. - ANSWERSA. True 3. A marketing tool used to track the position of the company's products against those of the competitors is the: - ANSWERSB. Per...