Eco 001 - Study guides, Class notes & Summaries

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Dive into the fundamentals of Marketing Management with this comprehensive notebook. Explore essential concepts such as market analysis, consumer behavior, and marketing strategies. Learn how to segment markets, identify target audiences, and manage brand presence effectively. This notebook provides a solid foundation for understanding the marketing mix, competitive analysis, and marketing research, equipping you with the tools needed for successful marketing planning and execution.

BRIEF CONTENTS About the Australian authors ix About the US authors xii Preface xiv Acknowledgements xx Photo credits 1 1 Management accounting in context 2 2 An introduction to costs terms and inventory costing 28 3 Determining how costs behave 76 4 Cost–volume–profit analysis 126 5 Product and service costing 166 6 Activity-based costing and activity-based management 208 7 Cost management, capacity costing and capacity management 262 8 Decision making and relevant information ...