Defleur and dennis 1 - Study guides, Class notes & Summaries

COM2740 Final Exam Question and answers rated A+ COM2740 Final Exam Define Mass Media - correct answer -Orlik (1992): "The process of rapidly conveying identical information, assertions, + attitudes to potentially large, dispersed + diversified audiences via mechanisms capable of achieving that task." -DeFleur and Dennis (1993): "A process in which professional communicators use media to disseminate messages widely, rapidly, + continuously to arouse intended meanings in large and di...

COM2740 Florida State University -COM2740 Final Exam correctly answeredDefine Mass Media - correct answer -Orlik (1992): "The process of rapidly conveying identical information, assertions, + attitudes to potentially large, dispersed + diversified audiences via mechanisms capable of achieving that task." -DeFleur and Dennis (1993): "A process in which professional communicators use media to disseminate messages widely, rapidly, + continuously to arouse intended meanings in large and diver...

COM 2740 Final Exam Review Mass media and mass communication are... - Answer-interdependent mediated communication - Answer-technology-facilitated communication Mass media exists when people... - Answer-use media technologies and mass communication to reach a large audience mass communication - Answer-the study of how people and entities relay info through the mass media Orlik (1992) - Answer-The process of rapidly conveying identical information, assertions, and attitudes to pote...