Deca marketing exam1 - Study guides, Class notes & Summaries
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DECA- Marketing Exam1- Midterm Exam Review Latest Updated Solved 100%
- Exam (elaborations) • 6 pages • 2023
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Executive summary - ANSWER-Brief overview of the entire marketing plan 
 
Pricing - ANSWER-Deciding how much to charge for goods and services 
 
Market share - ANSWER-Percentage of total sales generated by competing companies 
 
Organizational market - ANSWER-Businesses that buy products for use in their operation 
 
Selling - ANSWER-Providing customers with goods and services they want (i.e. a salesperson, drive-through, online) 
 
Marketing - ANSWER-Planning, promoting, distributing products 
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