Csuf mktg 351 chapter 20 - Study guides, Class notes & Summaries
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CSUF MKTG 351 CHAPTER 20 |41 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 6 pages • 2023
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What roles does price play in evaluating product alternatives? 
- measure of sacrifice 
- information cue 
 
 
 
Define price. 
that which is given up in an exchange to acquire a good or service 
 
 
 
What is the sacrifice effect of price? 
- time and money 
 
 
 
What is the information effect of price? 
- price-quality; higher price, better quality 
 
 
 
What is the importance of price to marketing managers? 
- results in revenue 
- results in profit 
 
 
 
Define revenue. 
price charged to ...
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CSUF MKTG 351 CHAPTER 20|41 QUESTIONS AND ANSWERS
- Exam (elaborations) • 6 pages • 2023
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Available in package deal
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- $14.49
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CSUF MKTG 351 CHAPTER 20|41 QUESTIONS AND ANSWERS
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