Csuf mktg 351 chapter 20 - Study guides, Class notes & Summaries

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CSUF MKTG 351 CHAPTER 20 |41 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS

CSUF MKTG 351 CHAPTER 20 |41 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
Exam (elaborations) • 6 pages • 2023
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What roles does price play in evaluating product alternatives? - measure of sacrifice - information cue Define price. that which is given up in an exchange to acquire a good or service What is the sacrifice effect of price? - time and money What is the information effect of price? - price-quality; higher price, better quality What is the importance of price to marketing managers? - results in revenue - results in profit Define revenue. price charged to ...