Cmht 3950 - Study guides, Class notes & Summaries

*Define Consumer Experience(CX)-* - *A holistic experience that results from interactions among consumer, product, distribution channels, the organization, and the shopping environment* (vocab) is the product of an interaction between an organization and a customer over the duration of their relationship. - This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital env...