Ccpa 3355 test 1 - Study guides, Class notes & Summaries

4 models of PR - CORRECT ANSWER1. Press agentry/Publicity 2. Public info 3. Two-way Asymmetrical 4. Two-way Symmetrical Press Agentry/Publicity - CORRECT ANSWERMost simple→send out info without regard to audience reception. Purpose: Propaganda, truth is not essential Use: to sell tickets Communication Flow: linear(source to receiver) -Also called P.T Barnum model. Press Agentry Publicity model follows one way communication where the flow of information is only from the sender...