Capsim study guide stuvia Study guides, Class notes & Summaries
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Capsim study guide to exam Questions and Answers(RATED A)
- Exam (elaborations) • 20 pages • 2024
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Capsim study guide to exam Questions and Answers(RATED A) 
 
What are the 5 market segments? 
 
and what is a market segment? - ANSWER 1. Traditional 
2. Low End 
3. High End 
4. Performance 
5. Size 
 
- Group of customers with similar purchasing concerns 
 
What does the perceptual map show? - ANSWER the positioning of a product in the different segments. 
 
Where do all 5 segments fall in the map? - ANSWER - Upper left = low segment 
 
- Next to low segment on the upper right side = Performan...
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CapSim Exam UNF MAN 4720 Williamson Study Guide Correct 100%
- Exam (elaborations) • 2 pages • 2023
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. In Capstone how many basic strategies can be the starting point for your own custom strategy? - ANSWERSC. 6 
 
2. A Broad differentiation strategy maintains a presence in every segment of the market. Moreover, the company will gain a competitive advantage by distinguishing products with an excellent design, high awareness and easy accessibility. - ANSWERSA. True 
 
3. A marketing tool used to track the position of the company's products against those of the competitors is the: - ANSWERSB. Per...
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Capsim Exam Study Guide--Business Policy (Williamson)| 113 Questions & Verified Solutions
- Exam (elaborations) • 22 pages • 2023
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When opening the Excel version of Capstone®, you should do what to Macros? 
 
a. Enable 
b. Disable 
c. Engage 
d. Disarm 
e. Does not matter - ANSWERSa. Enable. 
 
If there are two identical products, one that has 100% accessibility and one that has 0% accessibility: 
 
a. the one with 0% accessibility will not sell at all because consumers can't find it. 
b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. 
c. the one with 0% acc...
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