Bus 365 uri exam 1 - Study guides, Class notes & Summaries

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Bus 365 uri exam 1
Exam (elaborations) • 5 pages • 2023
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Bus 365 uri exam 1 What is marketing? - ANSWER-The American Marketing Association states that "Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have VALUE for customers, clients, partners, and society at large." Marketing is about - ANSWER-satisfying customer needs and wants Marketing entails - ANSWER-an exchange of things of value between the buyer and the seller so that each is better of...

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