Bus 352 - Study guides, Class notes & Summaries
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BUS 352 Certification Exam Questions and CORRECT Answers
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What is a marketing plan? A written document composed of an analysis of the current 
marketing situation, opportunities and threats for the firm, marketing objectives and strategy 
specified in terms of the four Ps, action programs and projected or pro forma income 
statements 
What is a need? A basic necessity such as food, clothing, shelter or safety 
What is a want? The particular way in which a person chooses to satisfy a need, which 
is shaped by a person's knowledge, culture and perso...
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BUS 352 TOP Exam Questions and CORRECT Answers
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Complexity of products Core customer value, actual product, and associated services. 
types of products specialty, shopping, convenience, unsought 
product mix complete set of all products and services offered by a firm 
product lines groups of associated items, such as those that consumers use together or 
think of as part of a group of similar products 
product category an assortment of items that the customer sees as reasonable substitutes 
for one another 
product mix depth and product lin...
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BUS 352 UPDATED Exam Questions and CORRECT Answers
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Name the 5 reasons companies create new productsChanging Customer Needs, Market 
Saturation, Managing Risk through Diversity, Fashion Cycles, Improving Business 
Relationships 
What are the 5 groups in the consumer adoption cycle?Innovators, Early Adopters, 
Early Majority, Late Majority, Laggards 
What are the 4 Factors that Affect Product Diffusion Speed?Compatibility, Relative 
Advantage, Complexity and Trial-ability, Observability 
List the 6 Steps in the product development processIdea ...
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Chapter 1 Review Supplementary Exercises BUS 352 fully solved graded A+
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Chapter 1 Review Supplementary Exercises BUS 352 fully solved graded A+
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI).p
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI).p
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI).
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI).
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BUS 352 BUSINESS STATISTICS WINTEBUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI)IDTERM EXAM Q & A 2024 (GRAND CANYON UNI)
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI)
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI).
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI).
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI)
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI)
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI).
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BUS 352 BUSINESS STATISTICS WINTER MIDTERM EXAM Q & A 2024 (GRAND CANYON UNI).
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