Bus 343 sfu - Study guides, Class notes & Summaries
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BUS 343 Introduction to marketing midterm study guide solution exam new update Simon Fraser University
- Exam (elaborations) • 26 pages • 2024
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BUS 343 Introduction to marketing midterm study guide solution exam new update Simon Fraser University 
Strategic Planning - - the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities 
 
SWOT analysis - - strengths, weaknesses, opportunities, threats 
 
marketing strategy - - identifies target markets and sets marketing mix choices that focus on those markets to build a sustainable competitive advantag...
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