Buad 332 exam 1 qa 2023 - Study guides, Class notes & Summaries
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BUAD 332 Exam 1 Q&A 2023
- Exam (elaborations) • 6 pages • 2023
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In BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth and fend off competition. When their growth slows down, they often turn into ___________ . 
 A) Dogs; cash cows 
 B) Question marks; dogs 
 C) Stars; Cash cows 
 D) Cash cows; stars 
 E) none of the above - Answer- C) Stars; Cash cows 
 
It is ____________ to keep a customer, than it is to get a new one. 
 A) Cheaper 
 B) More expensive 
 C) Faster 
 D) Both B and C ar...
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