Buad 301 exam 3 Study guides, Class notes & Summaries

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Buad 301 exam 3 2023 with 100% complete solutions

Buad 301 exam 3 2023 with 100% complete solutions
Exam (elaborations) • 13 pages • 2023
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the amount of money charged for a product or service. price is the sum of all the values that consumers give up in order to gain the benefits of having or using the product or service correct answersprice Demand oriented approach: setting a high price for a new product to skim revenues layer by layer from those willing to pay the high price. company makes fewer, but more profitable sales. When to use: setting a high price for a new product to "skim" revenues layer by layer from those willin...