Brm exam 1 stuvia - Study guides, Class notes & Summaries

BRM Midterm Exam Questions and Answers 100% AccurateBRM Midterm Exam Questions and Answers 100% AccurateBRM Midterm Exam Questions and Answers 100% Accurate 1. When the outcomes can be generalized. This has been established to some extent if outcomes have been researched to allow arguments for generalization. 2. What's manipulated or the intervention (Intervention procedures that are manipulated and hypothesized to be related to outcomes) A. External validity B. Dependent Variable C. Sam...

BRM Exam 1 Questions and Answers 100% CorrectBRM Exam 1 Questions and Answers 100% CorrectBRM Exam 1 Questions and Answers 100% CorrectBRM Exam 1 Questions and Answers 100% Correct individuals - ANSWER-the people or objects included in the study Variable - ANSWER-A factor that can change in an experiment that takes a numerical value observational studies - ANSWER-Researchers carefully and systematically observe and record behavior without interfering with behavior. Sample surveys (type...

1. When the outcomes can be generalized. This has been established to some extent if outcomes have been researched to allow arguments for generalization. 2. What's manipulated or the intervention (Intervention procedures that are manipulated and hypothesized to be related to outcomes) A. External validity B. Dependent Variable C. Sample D. Independent Variable E. Internal Validity F. Confounding Variable G. Repeatability - ANSWER-1a: EXTERNAL VALIDITY, 2d: INDEPENDENT VARIABLE 3....

2. The primary task of marketing managers is to make effective decisions. - ANSWER-True The term "research" means "to search again." - ANSWER-True The most common forms of performance-monitoring research are an analysis of sales performance and an analysis of market-share performance. - ANSWER-True The value of marketing research efforts will depend on whether the decision that needs to be made is tactical or strategic. - ANSWER-True Input data can come from internal sources of t...

Variable - ANSWER-A factor that can change in an experiment that takes a numerical value observational studies - ANSWER-Researchers carefully and systematically observe and record behavior without interfering with behavior. Sample surveys (type of observational study) - ANSWER-A study that obtains data from a subset of a population, in order to estimate population attributes. Population - ANSWER-the entire group of individuals about which we want information Sample - ANSWER-part of t...

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1. When the outcomes can be generalized. This has been established to some extent if outcomes have been researched to allow arguments for generalization. 2. What's manipulated or the intervention (Intervention procedures that are manipulated and hypothesized to be related to outcomes) A. External validity B. Dependent Variable C. Sample D. Independent Variable E. Internal Validity F. Confounding Variable G. Repeatability - ANSWER-1a: EXTERNAL VALIDITY, 2d: INDEPENDENT VARIABLE 3....

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individuals - ANSWER-the people or objects included in the study Variable - ANSWER-A factor that can change in an experiment that takes a numerical value observational studies - ANSWER-Researchers carefully and systematically observe and record behavior without interfering with behavior. Sample surveys (type of observational study) - ANSWER-A study that obtains data from a subset of a population, in order to estimate population attributes. Population - ANSWER-the entire group of indi...