Brand ambassadors - Study guides, Class notes & Summaries

Brand Ambassadors correct answers Which of the following is a group of loyal customers of a brand recruited to communicate with other consumers for a brand they care about? The internet of things correct answers Which of the following is used to allow physical things such as a car or television to be accessed remotely? The immediacy correct answers Which of the following is the primary difference of a sales promotion to an advertising campaign? Samples correct answers Which of the follo...

Chapter 5 Consumer Markets and Buyer Behavior 1) Individuals and households that buy or acquire goods and services for personal consumption make up the . A) consumer market B) market offering C) market mix D) subculture E) social class Answer: A Skill: Concept Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy 2) Marketing stimuli include which of the following? A) economic stimuli B) price stimuli C) technologi...

________ allowances are price reductions given for turning in an old item when buying a new one. 1. Promotional 2. Trade-in 3. Depreciation 4. Segmented 5. Functional - ️️Trade-in ________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. 1. Liabilities 2. Services 3. Brands 4. Consumer products 5. Specialty products - ️️Services ________ are ambass...

Consumer Behavior Exam 4 - Questions with Verified Answers The influence delivered verbally from one person to another person or group of people is called _____. share of voice word of mouth personalization scenario planning return on event In the context of sources of influence, which of the following is true of nonmarketing sources? They are delivered by salespeople, service representatives, and customer service agents. They are regarded as highly credible sources of influence. They are know...

Advertising Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement Brand A product, service, or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. The name of a distinctive product, service, or concept Branding Process of creating and /or disseminating the br...

consumer market correct answers the sum total of individuals and households that buy goods and services for personal consumption consumer buyer behavior correct answers is the buying behavior of individuals and households who buy goods and services for personal consumption stimulus response correct answers environment --> buyer's black box --> buyer responses ex. gas prices culture correct answers most basic cause of a person's wants and behavior learned and it reflects basic...

APR PRSA Definitions 2024/2025. Advertising Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement. Brand A product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. The name of the distinctive product, service or concept. Branding The process ...

How does WOMMA define "key influencer"? correct answers A person or group of people who possess greater than average potential to influence due to attributes such as frequency of communication, personal persuasiveness or size of and centrality to a social network, among others. What are some of the attributes you can use to identify key influencers for Jeep? correct answers Attributes: -Brand Affiliation -Reach - how many ppl the influencer is connected to -Intent to Influence -Degree ...

Master Sales Series Part 1 Questions and Answers 100% Pass Vehicle Delivery Confirmation will unlock only when ________. all contact information is entered for both customer and consultant. Dealership employees receive 5 dollars for every DrivePlus Mastercard application processed, and ________ dollars for every account activated within 30 days of approval. NOT 20 Wagoneer owners are automatically enrolled in Wagoneer Client Services at delivery of their vehicle. What is the length of this mem...

Certificate in Public Relations (PRSA) 100% Pass Advertising Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement Brand A product, service, or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. The name of a distinctive product, service, or concept Branding Pro...