Bcom 3360 exam 3 review - Study guides, Class notes & Summaries

In a case study, psychologists found that horse racing fans become more confident that their horses would win after placing a bet. Which principle of influence does this example illustrate? - ANSWER-consistency Which of the following components is likely to be included in the structure of a mass sales message? - ANSWER-an attempt to generate interest Which principle of influence operates on the idea that people think there is limited availability of something they want or need, so they mus...