Bcg matrix - Study guides, Class notes & Summaries

MAN 3025 exam 2 FGCU Actual Exam Questions and CORRECT Answers Chapter 6 - CORRECT ANSWER- ... BCG Matrix - CORRECT ANSWER- is a corporate planning tool, which is used to portray firm's brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis

MARKETING 3023 UCF EXAM 1 RATED A+ Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Plan A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (...

BCG Growth-Share Matrix correct answers Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy correct answers Asks the question - What businesses should we be in? Strategic Business Unit Strategy correct answers Asks - How do we compete effectively against the competitors? Functional Strategy correct answers strategy by which managers in spe...

BCG Growth Model correct answers Stars, Cash cows, question marks, dogs Path to Profitability correct answers Marketing Environment, Marketing mix, capture value, profits Brand Champions/Love Group correct answers The group that supports your company and the products in it Product Market Expansion Matrix correct answers Market Penetration, Product Development, Market Development, Diversification Market Penetration correct answers existing products, existing markets Product Develop...

AIPMM Tests Latest 2023 Graded A+ Go To Market is a major decision point in the phase/gate model True The PEST Analysis includes political, economic, social, and technological factors True A sign, symbol, design or combination of these is known as a ____. A. Company Identifier B. Brand C. Marquee D. Trademark Brand Product Management is the process of all of the following except: A. Conceiving B. Delivering C. Servicing D. Planning Servicing Which one of these is NOT a type of product...

What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Quality control inspections Product delivery schedule Competitive elements Consumer feedback - Answer Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? Sales Promotion Production Product - Answer Product Which controllable element is included in the m...

MGT 103 Midterm (Bates) questions and answers 100% correct marketing interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era 1930s-1970s production era 1850-1930s marketing concept era 1950s-2000s customer relationship era 1980s-present marketing concept identifies needs and wants of the customer and provides it to them better than the competition can ...

BUS 450: FINAL EXAM QUESTIONS & ANSWERS 2024/2025 stages of the strategy-formulation framework : - ANSWERS- develop a vision and mission - external/internal audits - establish long-term objectives - generate, evaluate, and select strategies QSPM Matrix (quantitative strategic planning) - ANSWERSreveals the relative attractiveness of alternative strategies SWOT Matrix - ANSWERS- assesses firm's key external opportunities and threats -assesses firm's key internal strengths and we...

Marketing definition Marketing is the activity or creating, communication, delivering, and exchanging offerings that have utility (value) for customers, and these exchanges benefit the organization, its stakeholders, and society at large What is marketing? facilitates exchanges between buyers and sellers to create value by using tools provided in the 4 P's Controllable factors in the marketing mix (4 P's) Product: good or service that satisfies a need (an idea can also be market...

MGT103 Exam ; Questions and Answers 100% Pass In the BCG matrix, are businesses that have a very small share of a market that is not expected to grow. A. dogs B. stars C. cash cows D. questions marks Correct answer-A ___________________is the determination of alternative courses of action to be taken if an intended plan of action is unexpectedly disrupted or rendered inappropriate. A. Contingency planning B. Crisis management C. Goal setting D. Forecast Correct answer-A