Apr liberty university - Study guides, Class notes & Summaries

APR Liberty University -APR 241 Test 3 questions with answersmarketing communications the various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few advertising a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future consumers people who buy products an...

APR Liberty University -APR 241 final exam questions well answeredresearch is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation formative research research conducted at the beginning of the planning process, or during the implementa...

APR Liberty University -Exam 2 APR 241 questions with answers copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative p...

APR Liberty University -Test 4 APR 241 fully solved graded A+research research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding Formulative Research research conducted at the beginning of the planning process, or during the implementation of a plan Summative research research conducted at the end of a campaign to determine the extent that objectives and goals were met Problem or opportunity statement a concise...

APR Liberty University -APR Test 4 (Final Exam) questions well answeredResearch - correct answer A controlled, objective and systematic gathering of information for the purpose of describing and understanding. Research - correct answer What strategy is used to achieve credibility with management, define audiences and segment publics, formulate strategy, test messages, prevent crisis, monitor the competition, generate publicity, and measure success? Researching Planning Implementing Eval...

APR Liberty University -Chapter 8 APR 241 questions with answers Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product - the form the final ad takes ...

APR Liberty University -Marketing Exam #3 (Chapter 10) with verified solutions What is a wholesaler? - correct answer an individual or organization that sells products that are bought for resale, for making other products or for general business operations What is wholesaling? - correct answer transactions in which products are bought for resale, for making other products or for general business operations Retailing - correct answer Transactions in which the buyer intends to consume the p...

APR Liberty University -Apr 241 questions correctly answered While the R in the RPIE, RACE and ROPE mnemonics all stand for "research," the E stands for _____________, which is a form of research in itself.a. Execution b. Estimation c. Evaluation d. Effecting - correct answer c Which type of research, usually done at the beginning of the planning process, helps you formulate your public relations campaign?a. Informal research b. Formative research c. Casual research d. Primary research - co...

APR Liberty University -APR 241 test 3 study guide fully solved graded A+What is public relations? - correct answer a strategic communication process that builds mutually beneficial relationships between organizations and their publics Do you need a license to work PR - correct answer No , but you can get accreditations (APR) Arthur W. Page - correct answer "PR should have an active voice in high management." Page's principles - correct answer 1. Tell the truth 2. Prove it with acti...

APR Liberty University -Principles of Advertising Chapter Three: The Business of Advertising correctly answered graded A+advertisers - correct answer companies that sponsor advertising for themselves and their products advertising agencies - correct answer independent businesses that specialize in developing ad campaigns and crafting the ads for clients suppliers - correct answer people and organizations that assist both advertisers and agencies in the preparation of advertising materials,...