Apr 241 Study guides, Class notes & Summaries

APR 241 FinalHow do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising a specific communication task an ad campaign must accomplish target au...

APR 241APR 241 final exam Liberty University - research is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation formative research research conducted at the beginning of the planning process, or during the implementation of a plan ...

APR 241 EXAM 2Creative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. Creative Director head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for th...

APR 241 Liberty University -Test 4 APR 241 correctly answeredresearch research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding Formulative Research research conducted at the beginning of the planning process, or during the implementation of a plan Summative research research conducted at the end of a campaign to determine the extent that objectives and goals were met Problem or opportunity statement a concise...

APR 241 Final Exam Michael Littleformative research research conducted at the beginning of the planning process, or during the implementation of a plan RPIE cycle Research, Planning, Implementation, Evaluation Analytics A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resulting behavior summative research research conducted at the end of a campaign or program to det...

APR 241 Test 3marketing communications the various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few advertising a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future consumers people who buy products and services for their own, or someone else's, p...

APR 241: Creative Strategy and Process/Ch. 8 *LECTURE*In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. creative copywriter develops the verbal message, the copy (words) within the ad. art director responsible for the nonverbal aspect of the message, the design, which determines the look and feel of the ad. Together, both the ___________ and ____________ work under the supervision of a...

APR 241 Final Liberty University - Question and answers 100% correct APR 241 Final How do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising ...

APR 241 final exam Liberty University - Question and answers already passed APR 241 final exam research is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation

APR 241 EXAM 2 verified answersCreative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. Creative Director head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately r...