Analogical reas - Study guides, Class notes & Summaries

Ad hominem - ANSWER fallacy in which a person or speaker is attacked, instead of the issue Analogical reasoning - ANSWER considers two similar situations and draws conclusions based on the similarity Burden of proof - ANSWER speaker's job to convince the audience to alter their viewpoint by proving that a policy is necessary Casual order - ANSWER speech presented in a cause/effect order Channel - ANSWER means used to communicate a message Central Idea - ANSWER thesis of a speech,...