Adv3403 ke - Study guides, Class notes & Summaries

Brand/Branding A brand is name, term, sign, symbol, or design, or combination of them intended to identify the goods and services of one seller and to differentiate them from those of the competitors Brand VS Product A product is anything available in the market for use or consumption, that may satisfy a need or want. Whereas a brand has elements that differentiate it in some way from other products designed to satisfy the same need. Why are brands important? Creates value, helps consu...

Brand/Branding A brand is name, term, sign, symbol, or design, or combination of them intended to identify the goods and services of one seller and to differentiate them from those of the competitors Brand VS Product A product is anything available in the market for use or consumption, that may satisfy a need or want. Whereas a brand has elements that differentiate it in some way from other products designed to satisfy the same need. Why are brands important? Creates value, helps consu...