Adv 390 exam uiuc - Study guides, Class notes & Summaries
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ADV 390 Exam 1 UIUC with Complete Solutions
- Exam (elaborations) • 22 pages • 2024
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ADV 390 Exam 1 UIUC with Complete 
 
Solutions 
 
Three Phases of Creativity Gift from Gods, Renaissance to Humanisms, Psychological and 
Contextual Influences 
 
Gift from Gods Phase of Creativity 1000BC to 200BC 
Garnered from Bible/Homer 
 
Bicameral Mind 
Gods "inspired people" 
Multiple Gods=Paganism 
Drive for Honor 
Greek Golden Age was 500 to 200BC 
 
Renaissance to Humanisms Phase of Creativity 1350 AD to 1500s AD 
End of Dark Ages, Post-Plague 
Patronage Shifts 
Rise of the Artisans ...
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ADV 390 Exam 2 UIUC with Complete Solutions
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ADV 390 Exam 2 UIUC with Complete 
 
Solutions 
 
Brand name or symbol used to identify the source of a product 
 
Brand Equity An intangible asset 
(Ex. loyal customers, symbols, patents, trademarks, channel relationships, personality, identity, 
etc...) 
 
Three Perspectives of Brand Equity Financial 
Brand Extensions 
 
Consumer-Based 
 
Financial Perspective you can charge more for a brand. Premium brands can be sold or 
leased. Companies can also pay you to use your brand name to sell their...
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ADV 390 Exam 1 Lecture Notes UIUC|Questions Solved 100% Correct
- Exam (elaborations) • 15 pages • 2024
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Three Phases of Creativity - Ans Gift from Gods, Renaissance to Humanisms, Psychological and 
Contextual Influences 
Gift from Gods Phase of Creativity - Ans 1000BC to 200BC 
Garnered from Bible/Homer 
Bicameral Mind 
Gods "inspired people" 
Multiple Gods=Paganism 
Drive for Honor 
Greek Golden Age was 500 to 200BC 
Renaissance to Humanisms Phase of Creativity - Ans 1350 AD to 1500s AD 
End of Dark Ages, Post-Plague 
Patronage Shifts 
Rise of the Artisans 
Self Responsiblity
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ADV 390 Exam 1 Lecture Notes UIUC Study Guide with Questions and Correct Answers
- Exam (elaborations) • 21 pages • 2024
- Available in package deal
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- $10.99
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Three Phases of Creativity - Gift from Gods, Renaissance to Humanisms, Psychological 
and Contextual Influences 
Gift from Gods Phase of Creativity - 1000BC to 200BC 
Garnered from Bible/Homer 
Bicameral Mind 
Gods "inspired people" 
Multiple Gods=Paganism 
Drive for Honor 
Greek Golden Age was 500 to 200BC 
Renaissance to Humanisms Phase of Creativity - 1350 AD to 1500s AD
-
ADV 390 Exam 1 Lecture Notes UIUC| Questions Solved 100% Correct
- Exam (elaborations) • 15 pages • 2024
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- $12.04
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Six Negative Traits of Pro/Big C People - Ans 1. Egotistical, self-centered, snobbish 
2. Impulsive, careless, impatient 
3. Argumentative 
4. Immature 
5. Absentminded, forgetful 
6. Neurotic
Make study stress less painful
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ADV 390 Exam 2 Lecture Notes UIUC Study Guide with Questions and Correct Answers
- Exam (elaborations) • 16 pages • 2024
- Available in package deal
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Brand - name or symbol used to identify the source of a product 
Brand Equity - An intangible asset 
(Ex. loyal customers, symbols, patents, trademarks, channel relationships, personality, 
identity, etc...) 
Three Perspectives of Brand Equity - Financial 
Brand Extensions 
Consumer-Based
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ADV 390 Exam 2 Lecture Notes UIUC |Questions Solved 100% Correct
- Exam (elaborations) • 12 pages • 2024
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- $11.49
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Elements that hold a campaign together - Ans Common theme. 
sell same feature/benefit 
same artistic decisions 
use same type face 
same general layout 
similar headlines 
same tone
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