Adv 3310 - Study guides, Class notes & Summaries

ADV 3310 Exam 2 | Questions with Verified Answers Identifying groups of people with shared needs and characteristics and combining these groups into larger market segments according to their interest in a product's utility are the two steps involved in market segmentation What are the categories of shared characteristics that marketers use to identify and segment consumer markets? 1. demographic 2. psychographic 3. behavioristic 4. geographic T/F: one of the best ways to segment markets is to...