Adv 318j certification - Study guides, Class notes & Summaries
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ADV 318J Certification Exam Questions and CORRECT Answers
- Exam (elaborations) • 5 pages • 2024
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Market segmentation - dividing the total population into a target audience of core 
consumers 
Audience segmentation - process of identifying a marketer's best prospects on: 
1) Needs, problems, and values 
2) Media accessibility 
3) Profit potential 
Niche marketing - process of identifying a needs segment/targeting a product for that 
segment 
Strugglers - weak self orientation, low resources 
Believers - strong self orientation, low resources
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ADV 318J DUDO Certification Exam Questions and CORRECT Answers
- Exam (elaborations) • 23 pages • 2024
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T/F 
Consumer behavior is often straightforward and consistent - False 
What is consumer behavior? - all things related to how humans operate as consumers 
Consumer behavior is... - complex and varied due to many influences 
Successful IBP comes from understanding your... - potential consumers 
What are the perspectives of consumer behavior? - psychological 
sociocultural 
Psychological Perspective - approaches consumers as systematic decision makers who 
process information
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