A brand is conf - Study guides, Class notes & Summaries

MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS 1. What are the two functions of a brand? - ANS-identify and differentiate 2. What are the two parts that make up a brand? - ANS-Brand Name and Brand Mark 3. Seeing a brand can cause consumers to automatically think of the attributes of the firm. - ANS￾True 4. A "brand" is confined to the physical name or logo associated with the firm. - ANS-False 5. The primary value of a brand for consumers is the: - ANS-reduction of perceived risk 6. The b...