4 ps of marketing - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about 4 ps of marketing? On this page you'll find 437 study documents about 4 ps of marketing.
All 437 results
Sort by
-
Purdue MGMT 323 Exam 3 Ch. 15-18 100% Pass
- Exam (elaborations) • 12 pages • 2024
- Available in package deal
-
- $9.99
- 1x sold
- + learn more
Purdue MGMT 323 Exam 3 Ch. 15-18 100% Pass Marketing Channel Management refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers 
Supply Chain Management Another term for Marketing Channel Management 
Wholesalers firms that buy products from manufacturers and resell them to retailers; retailers sell products directly to consumers 
Virtual Marketing Program promotional strategy that encourages people to pass along a marketing message to ot...
-
MARKETING 3023 UCF EXAM 1 RATED A+
- Exam (elaborations) • 10 pages • 2024 Popular
- Available in package deal
-
- $9.99
- 1x sold
- + learn more
MARKETING 3023 UCF EXAM 1 
 
RATED A+ 
 
Marketing the activity, set of institutions, and processes for creating, communicating, 
delivering, and exchanging offerings that have value for customers, clients, partners, and society 
at large. 
 
Marketing Plan A written document composed of an analysis of the current marketing 
situation, opportunities and threats for the firm, marketing objectives and strategy specified in 
terms of the four Ps, action programs, and projected or pro forma income (...
-
ANCC Boards 2023 Exam Questions With All Correct Answers
- Exam (elaborations) • 16 pages • 2023
-
Available in package deal
-
- $13.39
- 15x sold
- + learn more
ANCC Boards 2023 Exam Questions With All Correct Answers 
Influenza vaccine contraindicated for 
When should it begin to be administered - CORRECT ANSWER egg allergy 
No greater than 6 months 
 
Flu mist age range for administration - CORRECT ANSWER 2-49 
 
Hepatitis B vaccine allergy contraindication - CORRECT ANSWER Bakers yeast 
 
Neomycin allergy avoid - CORRECT ANSWER IPV, MMR, varicella 
 
Streptomycin allergy avoid - CORRECT ANSWER IPV and smallpox 
 
Trea...
-
Revenue Management Final Exam | Latest 2023 with complete solution
- Exam (elaborations) • 11 pages • 2023
-
- $10.49
- 4x sold
- + learn more
Revenue Management Final Exam | Latest 2023 with complete solution 
 
What is the industry term used to describe the sum of prices paid by a business's customers? - Total Revenues 
Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - Costs 
What is an algebraic equivalent of the formula: Sales = Costs + Profit? - Profit = Sales - Costs 
What is the name for the net value achieved by both parties in a business transaction? - Profit 
What elem...
-
Test Bank for Global Business, 5th Edition by Mike Peng
- Exam (elaborations) • 541 pages • 2022
-
- $29.99
- 12x sold
- + learn more
Test Bank for Global Business 5e 5th Edition by Mike Peng. ISBN-13: 6403 
 
Full Chapters test bank included 
 
Chapter 1: Introduction 
1-1 International Business and Global Business 
1-2 Why Study Global Business? 
1-3 A Unified Framework 
1-4 Globalization and Semiglobalization 
1-5 Global Business and Globalization at a Crossroads 
1-6 Debates and Extensions 
1-7 Implications for Action: The Future of Global Business in a Less Global World 
1-8 Structure of the Book and the Discipline 
Chap...
Fear of missing out? Then don’t!
-
WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2023/2024
- Exam (elaborations) • 24 pages • 2023
-
Available in package deal
-
- $13.99
- 1x sold
- + learn more
Which scenario represents personal selling? 
-	The marketing department uses the four Ps to determine the brand message. 
-	A customer orders a product online using a website. 
-	A customer goes to a pet store and discusses the best type of turtle food with a salesperson. 
-	The marketing team collaborates with the sales organization to develop appropriate tools for advertising. - answerA customer goes to a pet store and discusses the best type of turtle food with the sales person 
Business...
-
Product Mgmt Certification (AIPMM) Already Passed
- Exam (elaborations) • 44 pages • 2023
-
Available in package deal
-
- $9.99
- 1x sold
- + learn more
Product Mgmt Certification (AIPMM) Already Passed What is the #1 reason for new product failure? Weak value proposition and/or differentiation 
What are other reasons for new product failure? Insufficient up-front homework, lack of customer input, scope creep, functional silos, lack of focus, lack of competency 
What are the four "Ps" of Marketing? Product, Price, Place, Promotion 
What is Promotion? How to market the product 
What is Place? Channel we sell product to customers on 
What is Pri...
-
MAR 3023 Exam 1 || A Verified A+ Pass.
- Exam (elaborations) • 13 pages • 2024
-
Available in package deal
-
- $11.59
- + learn more
What is marketing? correct answers The American Marketing Association (AMA) states that "marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." 
 
Who's the AMA? correct answers The American Marketing Association (AMA) 
 
What are the four Ps/marketing mix? correct answers Product, Price, Place, Promotion (this is correct order) 
 
The fo...
-
MKT 320F Unit 3 Latest Update Graded A+
- Exam (elaborations) • 11 pages • 2024
-
Available in package deal
-
- $9.99
- + learn more
MKT 320F Unit 3 Latest Update 
 
Graded A+ 
 
What is the purpose of a "marketing plan"? 
 A marketing plan outlines the strategies and actions a company will take to achieve its 
marketing objectives, including target markets, tactics, and budget. 
 
How does "consumer decision-making process" impact marketing strategies? 
 The consumer decision-making process impacts marketing strategies by providing insights 
into how customers make purchasing decisions, allowing marketers to tailor their...
-
MFT: MBA QUESTIONS AND ANSWERS ALREADY PASSED
- Exam (elaborations) • 97 pages • 2024
- Available in package deal
-
- $9.99
- + learn more
MFT: MBA QUESTIONS AND ANSWERS 
 
ALREADY PASSED 
 
The focal point of all marketing activities is customers 
 
The marketing mix is known by what other name? the four Ps 
 
Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ 
category of the marketing mix product 
 
Making the product available to the customer in the right quantities and locations when the 
customer wants them is the definition for which of these marketing mix variable? place 
 
Many ...
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia