3340 final exam qa 202324 Study guides, Class notes & Summaries
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3340 FINAL EXAM 2023/34
- Exam (elaborations) • 7 pages • 2023
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- $11.49
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quick and dirty marketing plan 2.0 steps - Answer- do situational analysis, set smart objectives, determine mix of communication tools, set budget timeline media calendar and responsibilities, measure and track results 
 
situational analysis - Answer- step 1, what is the event or program, what is the target audience, 
 
smart goals - Answer- Specific, Measurable, Attainable, Realistic, Timely 
 
setting goals and strategies - Answer- step 2, message strategy, tactics, and call to action 
 
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