2020 apr prsa definition - Study guides, Class notes & Summaries

1. Advertising: Paid communication; information placed in a communication deliv- ery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement. 2. Brand: A product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. The name of the distinctive product, service or concept. 3. Branding: The process of creating and/or disse...