What is micromarketing - Study guides, Class notes & Summaries

Marketing Midterm (M370) Terms in this set (120) Marketing managing profitable customer relationships, and attract new customers by supplying value Needs States of felt deprivation (ex. water) Wants The form needs take as they are shaped by culture and personality (ex. Coke) Demands Human wants backed by buying power Market offerings combination of products, services, information or experiences offered to satisfy need or want Marketing myopia Mistake of paying more attenti...

Marketing, 9th Canadian Edition, Test Bank Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius Chapter 01 Marketing: Customer Value, Satisfaction, Relationships, and Experiences Student: ___________________________________________________________________________ 1. Wildplay Element Parks specifically targets each of the following segments except: A. corporate groups seeking team-building activities. B. school and youth groups looking for adventurous field trips. ...

A/B testing - ANSWERSA marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation - ANSWERSStyle of handling conflict focused on empathy over self-interest Adaptive selling - ANSWERSUsing social styles to customize a sales approach to the specific customer administered vertical marketing system - ANSWERSCooperation between levels of a distribution channel where one member sets the terms due to its size and influence advertising -...

What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? - Answer - Marketing information system Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example of _________. - Answer - Cause Marketing A detailed marketing plan does not include: - Answer - Marketing Mix Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign land....

Question 1. In the United States, the regulation of advertising involves a complex mix of laws and informal restrictions designed to: A. protect consumers from deceptive practices. B. stimulate domestic demand. C. reduce international competition. D. promote social marketing. E. institutionalize pull strategies. 2. The Ethical Decision-Making Framework includes all of the following steps EXCEPT: A. identify issues. B. promote the firm's corporate social responsibility efforts. C. gather informat...