Trade desk edge - Study guides, Class notes & Summaries

The Trade Desk EDGE: Marketing Foundations Exam Questions With Verified Answers. What does "PII" stand for? - answerPersonally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - answerTrue The major difference between a true DSP and an ad network is: - answerAn ad network focuses on both the demand side and supply side As RTB evolves: - answerThe epicenter of power moves from the sell side to the bu...

The Trade Desk EDGE_ Marketing Foundations exam With complete solution

TRADE DESK EDGE QUESTIONS AND ANSWERS The economic concept of liquidity is important in digital advertising because: Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity All answers apply - CORRECT ANSWER-All answers apply Real-time bidding (RTB): -Cuts out the buyer -Prices online inventory via an auction -Requires a background in stock trading -Favors relationships over efficiency - CORRECT ...

QUESTIONS AND ANSWERS

THE TRADE DESK EDGE : MARKETING FOUNDATION EXAM 2024/25 WITH FREQUENTLY TESTED QUESTIONS WITH CORRECT ANSWERS GRADED A+

The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution

QUESTIONS AND ANSWERS

The Trade Desk EDGE: Marketing Foundations exam questions and answers UPDATED| 2024 "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. ...

The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution True A campaign's strategy depends on the sales cycle of the product being advertised. True Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions When should you start optimizing? False When budgets are large, you should focus on more granular targeting with your campaign. False Add data is ...